
Last year, Ariana Miyamoto was the first mixed-race person to win the Miss Universe pageant.
Critics complained then that a "pure" Japanese should have won.
Only about 2% of babies born every year in Japan are biracial, or "haafu", the Japanese word for half.
"Before Ariana, haafu girls couldn't represent Japan," said Ms Yoshikawa. "That's what I thought too. Ariana encouraged me a lot by showing me and all mixed girls the way.
"I know a lot of people who are haafu and suffer," she said. "When I came back to Japan, everyone thought I was a germ."
"Like if they touched me they would be touching something bad. But I'm thankful because that made me really strong."
Indians say 'get over it': Geeta Pandey, BBC News, Delhi
In Ms Yoshikawa's case - as in Ms Davuluri's before her - the biggest complaint seems to be the "lack of purity". But some are wondering whether this debate over purity has any relevance in today's globalised world.
As one Twitter user said: "Talent cannot be controlled or ruled by caste, colour, gender or country of origin."
The pageant winner, also an avid kick-boxer and qualified elephant trainer, said that she hoped to change perceptions.
"When I'm abroad, people never ask me what mix I am. As Miss Japan, hopefully I can help change perceptions so that it can be the same here too."
'I feel Japanese'
Ms Yoshikawa's win did not trigger the backlash that Ms Miyamoto received on social media.There were however, several on Twitter that expressed unhappiness.
Ms Yoshikawa however, was not letting the doubters get to her.
"There was a time as a kid when I was confused about my identity," she said. "But I've lived in Japan so long now I feel Japanese."
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